It’s the time of the year where single people are reminded of the fact that they’re single. But equally, it’s also a time for couples to celebrate the fact that they’re not. (Can you tell which category I fall into?) Anyway, here’s a little guide to Valentine’s Marketing.

Some people are a little pessimistic about Valentine’s day, you might be one of them. But that doesn’t stop the fact that this time of year can be big business for certain brands and markets. Just off the top of my head: chocolatiers, jewellers, dating apps… and those people who make soundwaves into paintings, for example.

So, if you are part of one of these industries, how do you cut through the noise. And if you’re not, how do you break into it from the outside?